Societies progress when they effectively convey lessons learned from the past to citizens shaping the future. Among the most advanced forms of storytelling today is Augmented Reality (AR), the layering of engaging digital art, photos, videos, holograms, and text over one’s views of the real world. 

Greg is co-founder and CEO of technology company ARtGlass, the global leader at bringing AR experiences to cultural tourism. ARtGlass technology enables visitors to experience digital “magic” overlaying their real-world views at museums, historic buildings, archaeological sites, battlefields, and cultural attractions – using transparent smartglasses, phones, or tablets. Suddenly a walking tour through ancient Pompeii becomes a time machine transporting visitors to the vibrant city before the volcanic eruption, the buildings reconstructed in 3D in the exact spots where there are now ruins, and hologram actors playing historical figures telling stories from their lives from nearly 2,000 years ago. The documented impacts on tourists are both educational and emotional, leaving them with a greater understanding of and sense of connection to the stories and sites of our past.

In recent years ARtGlass became the first company to conquer the substantial technical challenges of bringing wearable AR at cultural sites to scale. Millions of visitors to more than 75 iconic sites around the world have now enjoyed full tours conceived, designed, and deployed through ARtGlass’ patented no-code software. The company, headquartered in Richmond, Virginia with offices in Milan, Italy, is led by a team uniquely combining experts in both culture and technology. Below you’ll find extensive media coverage, including several interviews of Greg on podcasts.